We designed a limited edition bottle to tell the brand story by blending the rum’s Panama origins with the brand voice using representations of the jungle and the iconic Selvarey gorilla. In order to achieve this we used detailed line illustration, bold typography, embossed gold lettering and gorilla skin texture for the perfect mix of timeless, premium yet bold design.
The brand story is told in the design details and is what creates iconic moments. The details are what takes a brand from mainstream to premium. It creates uniqueness, a point of difference and results in a coveted collection piece.