Salty Dog and Creative Matters. Homeboy Industries is a non for profit like no other. We took on the challenge with Creative Matters agency to make their website stand out above and beyond. Using the colors of their social enterprises to make the visuals pop off the page is just one of many details that went into the design of the brand.
Experiencing the range of branches of the Homeboy industry, we discovered the amazing people driving them forward and put them front and center of the visual identity. We featured stunning visual pictures to tell the story of Homeboy and the history of the men and women that work there.