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Allgood
BRANDING
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Allgood is a premium community oriented brand and restaurant.

The branding challenge was to create a high end brand with a 70’s California vibe, while keeping a comfortable and community feel. We accomplished this by mixing a lowercase serif font which allows for a premium feeling mixed with a 70’s warm color palette.

Pops of color make a brand sing.

When looking at how to make the company colorful and high end, we found the solution in singular color options.

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